Swedish dominance among winners in Nordic Sports Tech Challenge at Smash

Nordic Sports Tech Challenge is a global initiative to discover the most innovative sports technology startups with groundbreaking projects. Sweden had 5 out of 10 companies in the finals and 3 of them won their challenge category.

Emanuel Alvarez 1 December 2017

Swedish dominance among winners in Nordic Sports Tech Challenge at Smash

Nordic Sports Tech Challenge is a global initiative to discover the most innovative sports technology startups with groundbreaking projects. Sweden had 5 out of 10 companies in the finals and 3 of them won their challenge category.

Zero Parallax in the IR/VR category, Captimax in the AI category and Challengermode in Fan Experience.

– Great to see a big interest for Swedish Sports Tech innovative solutions globally, a development we work intense to accelerate at Peak Region Science Park, says Pelle Simonsson, CEO Peak Region Science Park. 

The contest targets the top Nordic sports technology startups specializing in five key areas: augmented or virtual reality, artificial intelligence, wearables, eSports and fan experience. 

– Sports Tech is one great example of the technologies that we see are growing rapidly within the Swedish ecosystem for innovation, where Peak Region is a niched actor in Sweden stimulating companies to go global with their products, services and solutions, says Magnus Lundin CEO Swedish Incubators & Science Parks. 

Ten chosen startups was given a 4 min pitch in front of hundreds of Smash attendees and the prestigious jury: Roger Talermo from SMASH, Pelle Simonsson from Peak Region Science Park, Ollie Philips from PwC, Albert Mundet from Barca Innovation Hub, Mika Raitola from Telia and representatives from Nordea and NordicBan.

Smash is a side event to Slush running in Helsinki. The winners will be invited to participate in a dedicated sports tech programme in Silicon Valley in 2018.

Text: Emanuel Alvarez